Toshiba Tv 50 Inch Review & Comparison 2026

Best overall

Sony

Sony BRAVIA 8 OLED, K65XR80, 65 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanc...

PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels, XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended,One year warranty available via redemption.

889 views today

Score 9.9/10 Excellent

Today only 11 % off – save £200.00! was £1,799.00

View deal

Available on Amazon

Product features

PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels, XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended,One year warranty available via redemption.
SOUND QUALITY: On the BRAVIA 8, the screen is the speaker - just like a cinema screen, Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment
TV & SOUNDBAR: Turn your home into a BRAVIA Theatre, Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Center Sync delivers immersive audio-visual alignment
DESIGN: Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories, The 4-way stand provides real flexibility, The rechargeable Eco Remote is backlit for movie nights
UX: Over 10,000 apps and games are available on this Google TV, along with Voice Search, Apple AirPlay 2, and Chromecast built-in, You could save up to £237 on your energy bills with this television
Availability – Auf Lager – In stock

Best value

Hisense

Hisense 50 Inch 50E6STUK 4K Ultra HD AI Smart TV | AI 4K Upscaler, AI Smooth Motion, Game Mode Plus, Dolby Vis...

AI 4K Upscaler: Bring your favorite content to life in 4K quality. Deep‑learning models analyse textures and edges in lower resolution images, reconstruct missing details, sharpen textures, and reduce noise—elevating your cherished classics and favorite streams to our modern standards.

490 views today

Score 9.5/10 Excellent

Today only 40 % off – save £200.00! was £499.00

View deal

Available on Amazon

Product features

AI 4K Upscaler: Bring your favorite content to life in 4K quality. Deep‑learning models analyse textures and edges in lower resolution images, reconstruct missing details, sharpen textures, and reduce noise—elevating your cherished classics and favorite streams to our modern standards.
AI Smooth Motion: Enjoy smoother motion across every scene with AI Smooth Motion. Combining intelligent blur reduction with real-time frame prediction, it intelligently eliminates blur, judder and stutter. Whether you’re watching fast‑paced sports or playing games, every movement appears crisp and fluid.
Game Mode Plus: Upgrade your gaming with Game Mode Plus. With VRR and ALLM, the 60Hz panel keeps input lag low and the action fluid, making the gameplay feel smooth and natural, so even casual sessions feel clean and responsive.
Dolby Vision: Discover the Dolby difference — a premium entertainment experience that helps you feel a deeper connection to the movies, shows, music, sports, and games you love. See what you’ve been missing with an immersive experience like no other. Once you’ve experienced it in Dolby, you won’t want it any other way.
Voice Control: Try the Hisense Voice Remote and take TV control to the next level of convenience. A single push of a button activates voice commands so you can effortlessly navigate shows, adjust volume, or interact with virtual assistants.
Availability – Auf Lager – In stock

Sony

Sony BRAVIA 3 II 50 Inch TV, 4K Smart TV (Google TV), XR Processor with AI Technology, 120hz Television with D...

ENJOY 4K 120HZ SMOOTH MOTION: High-speed action is crystal-clear, transforming your home into a personal movie theatre, sports stadium, or fantasy game world.

575 views today

Score 9.5/10 Excellent

View deal

Available on Amazon

Product features

ENJOY 4K 120HZ SMOOTH MOTION: High-speed action is crystal-clear, transforming your home into a personal movie theatre, sports stadium, or fantasy game world.
DISCOVER UNMATCHED REALISM, DRIVEN BY OUR LATEST XR PROCESSOR: Powered by AI, our scene recognition system detects, analyses, and optimises each detail in a scene for a lifelike view.
SEE OVER A BILLION COLOURS: Our XR Triluminos Pro display reproduces even the most subtle differences in saturation, hue, and shade, making everything you watch feel vibrant and real.
BRING THE SOUND OF THE CINEMA HOME: Dolby Atmos and DTS:X are two audio technologies straight out of the movie theatre, now available in your own living room.
THE ENTERTAINMENT YOU LOVE — ALL IN ONE PLACE: Browse 400,000+ movies and TV episodes from across your favourite streaming services on this Google TV, along with 10,000+ apps and games.
Availability – Auf Lager – In stock

Hisense

Hisense 55 Inch 55Q8STUK MiniLED 144Hz 4K Ultra HD AI Smart TV | Hi-QLED MiniLED, Built-in Subwoofer, Hi-View...

Hi-QLED MiniLED: Hi-QLED MiniLED technology delivers vibrant brightness and stark contrast, revealing intricate details in both shadows and highlights. Blacks look deeper, colours appear richer and brighter, and every scene stays vivid, even in the daylight.

201 views today

Score 9.2/10 Very good

View deal

Available on Amazon

Product features

Hi-QLED MiniLED: Hi-QLED MiniLED technology delivers vibrant brightness and stark contrast, revealing intricate details in both shadows and highlights. Blacks look deeper, colours appear richer and brighter, and every scene stays vivid, even in the daylight.
Native 144Hz Game Mode: VRR 144Hz and low-latency motion handling cuts stutter and screen tearing while keeping images crisp and clear, eliminating blur and stuttering to deliver hyper-responsive controls. It’s the fluidity of a high-end PC monitor, blown up to living-room size.
Built-in Subwoofer: Feel the rumble of every explosion and the beat of every soundtrack without external hardware. The built‑in subwoofer delivers deep, punchy bass directly from the TV, adding cinematic weight and richness, for a fuller, more cinematic sound, bringing silver-screen energy to movies, sports, and games.
Hi-View AI Engine: Elevate everyday viewing with the Hi-View AI Engine. It automatically optimises brightness, refines contrast, and enriches colour to deliver cleaner, 4K-level clarity with richer hues. Whatever you watch, it looks better than ever.
Hi-QLED Colour: Experience a visual treat with Hi-QLED colour. Every frame is rich, vibrant and true to life ensuring every shade stands out in stunning clarity from the softest pastels to the most striking tones.
Availability – Auf Lager – In stock

Hisense

HISENSE 50A6GTUK (50 Inch) 4K UHD Smart TV, with Dolby Vision HDR, DTS Virtual X, Youtube, Netflix, Freeview P...

4K UHD 4 times higher resolution than FHD TVs. Binge watch your favorite shows, immerse yourself in the latest movies, or thrill in every moment of the hottest games.

328 views today

Score 9.2/10 Very good

View deal

Available on Amazon

Product features

4K UHD 4 times higher resolution than FHD TVs. Binge watch your favorite shows, immerse yourself in the latest movies, or thrill in every moment of the hottest games.
Dolby Vision Inspired by cinema technology, Dolby Vision HDR technology gives an astonishing brightness and contrast depth by 40 times brighter and blacks 10 times darker than standard picture.
DTS Virtual X Enjoy an immersive audio without the need for height speakers, the bass perception engages you into the center of a performance.
VIDAA U5 An easy, smart and intuitive OS, simply access to rich contents and global applications (Youtube, Netflix and Freeview Play etc.), making your TV more interesting.
Alexa Built-in Do more on your TV with your voice, ask Alexa to play music, hear the news, get weather and control your smart home, and more.
Sports Mode When a sports signal is detected, it switches to Sports Mode for an immersive live stadium experience, from picture to sound.
Game Mode Game mode boosts your chances of scoring legendary wins by significantly reducing input lag.
Stream Disney on your Hisense TV and discover the best stories from Disney, Pixar, Marvel, Star Wars and National Geographic in one place. With 500 movies and 300 TV shows, from timeless classics to new originals, Disney has something for everyone.
Included Components: Power Cable, remote control, Stand
Availability – Nur noch wenige auf Lager – Only 8 left in stock.

Toshiba

Toshiba UF3F 65 Inch Fire 4K HDR TV, TRU Picture Engine, HDR10, Dolby Vision & Atmos, Sound by Onkyo, DTS Virt...

Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.

611 views today

Score 9.1/10 Very good

View deal

Available on Amazon

Product features

Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Atmos and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
Customise your viewing experience with user profiles. Create your own world of entertainment by adding titles to your watchlist and getting personalised recommendations.
Press and ask Alexa to discover new content, adjust the volume, change channels or even control smart home devices.
Availability – Auf Lager – In stock

Toshiba

Toshiba UF26 Fire 55" 4K Ultra HD LCD Smart Fire TV

Cinematic resolution, get a TRU-ly smooth, upscaled and more detailed viewing thanks to our TRU picture engine.

251 views today

Score 9/10 Very good

View deal

Available on Amazon

Product features

Cinematic resolution, get a TRU-ly smooth, upscaled and more detailed viewing thanks to our TRU picture engine.
Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Atmos and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience.
Just press the Freely button on your remote control and stream your favourite live and on demand TV. All you need is WiFi.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
Customise your viewing experience with user profiles. Create your own world of entertainment by adding titles to your watchlist and getting personalised recommendations.
Press and ask Alexa to discover new content, adjust the volume, change channels or even control smart home devices.
Connect compatible smart home devices to your Fire TV and ask Alexa to turn off the lights, adjust the temperature, or use picture-in-picture to see who’s at the front door.
Availability – Auf Lager – In stock

Toshiba

Toshiba 55 UV2F53DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos and...

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes; plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience

439 views today

Score 8.9/10 Good

View deal

Available on Amazon

Product features

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes; plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience
Enjoy a 4K HDR experience like no other; with Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality; dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker; all of this combines to give you the possible viewing experience
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience
VIDAA tv is a way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide; its live TV Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming; vIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more; no login required and no app download; vIDAA tv is 100 Percent free
Make your TV experience effortless with your preferred voice assistant; from TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control; with VIDAA, you have a choice
Availability – Nur noch wenige auf Lager – Only 1 left in stock.

Xiaomi

XIAOMI TV F Pro 50, 50 Inch (127 cm) 4K QLED Smart TV, Fire TV, HDR10 | 60Hz with 120Hz Game Boost Mode, MEMC,...

QLED: Experience breathtaking visuals with QLED technology, delivering vibrant colors, enhanced contrast, and stunning clarity; quantum Dot technology brings over a billion true-to-life colors to your screen; enjoy deeper blacks, brighter highlights, and a more immersive viewing experience.

370 views today

Score 8.7/10 Good

View deal

Available on Amazon

Product features

QLED: Experience breathtaking visuals with QLED technology, delivering vibrant colors, enhanced contrast, and stunning clarity; quantum Dot technology brings over a billion true-to-life colors to your screen; enjoy deeper blacks, brighter highlights, and a more immersive viewing experience.
4K, HDR 10: Watch your favorite content in crisp 4K resolution; HDR10 enhances picture quality with better contrast and richer colors; enjoy clearer details in both dark and bright scenes; it’s a big upgrade from standard HD.
Fire TV: Enjoy instant access to thousands of apps like Netflix, Prime Video, Disney+, and more—all from a seamless home screen; browse, stream, and discover new content quickly and easily; personalized recommendations make finding your next favorite show effortless; it’s a smarter, faster way to watch TV.
Alexa Built-in: Say it. Alexa will play it—No more endless scrolling. Simply press the Alexa button on your remote and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
Apple AirPlay: Easily stream content from your iPhone, iPad, or Mac directly to your TV with Apple AirPlay. Share photos, play videos, or mirror your entire screen wirelessly in seconds. Enjoy your favorite content on the big screen without needing extra devices. It’s effortless integration with your Apple ecosystem.
Availability – Auf Lager – In stock

Amazon

Amazon Ember 50" 4-Series with Fire TV (newest gen), 4K UHD smart TV with Alexa Remote, HDR10+, fast processor...

Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Amazon Ember 4-Series upgrades your entertainment.

401 views today

Score 8.6/10 Good

Today only 38 % off – save £190.00! was £499.99

View deal

Available on Amazon

Product features

Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Amazon Ember 4-Series upgrades your entertainment.
Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.
Instantly On - Introducing our custom Omnisense technology. Built-in sensors wake the display when you enter to show your favourite artwork or let you start watching in a jiffy
Find it fast. Watch it now. – Easily find what to watch from hundreds of thousands of films and TV episodes (subscriptions fees may apply), including thousands of episodes of free content.
Game away – Download free games from the Appstore or stream games from the cloud with Amazon Luna.
Fire TV Alexa Voice Remote – Get to your favourite apps fast with preset buttons, and control your entertainment with one remote.
Quick connections – Connect your soundbar, gaming consoles and more with four HDMI inputs. Use AirPlay to share content from compatible devices to your TV.
Availability – Auf Lager – In stock

More information on the top products

All details come from the manufacturer. Prices and availability may have changed since they were last retrieved.

Sony

Sony BRAVIA 8 OLED, K65XR80, 65 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz

No. 1 in the comparison · Score 9.9/10 (Excellent)
Now £1,599.00 was £1,799.00
Auf Lager – In stock

Technical details

Colour: Black
Manufacturer: Sony
Size: 165.1 cm
Quantity: 1
Dimensions: 3.8 × 144.3 × 82.8 cm

Product features

PICTURE QUALITY: The pinnacle of picture precision, our bright OLED panel features 8+ million self-illuminating pixels, XR Contrast Booster delivers true-to-life contrast, just as the movie creators intended,One year warranty available via redemption.
SOUND QUALITY: On the BRAVIA 8, the screen is the speaker - just like a cinema screen, Voice Zoom 3 enhances dialogue and 3D Surround Upscaling gives everything the surround sound treatment
TV & SOUNDBAR: Turn your home into a BRAVIA Theatre, Sony soundbars with 360 Spatial Sound Mapping create phantom speakers in a cinematic layout; Acoustic Center Sync delivers immersive audio-visual alignment
DESIGN: Designed to take centre stage, the BRAVIA 8 harmoniously blends with home interiors and accessories, The 4-way stand provides real flexibility, The rechargeable Eco Remote is backlit for movie nights
UX: Over 10,000 apps and games are available on this Google TV, along with Voice Search, Apple AirPlay 2, and Chromecast built-in, You could save up to £237 on your energy bills with this television

Hisense

Hisense 50 Inch 50E6STUK 4K Ultra HD AI Smart TV | AI 4K Upscaler, AI Smooth Motion, Game Mode Plus, Dolby Vision and Voice Control

No. 2 in the comparison · Score 9.5/10 (Excellent)
Now £299.00 was £499.00
Auf Lager – In stock

Technical details

Manufacturer: Hisense
Size: 127.0 cm
Quantity: 1
Dimensions: 27.4 × 111.0 × 70.4 cm

Product features

AI 4K Upscaler: Bring your favorite content to life in 4K quality. Deep‑learning models analyse textures and edges in lower resolution images, reconstruct missing details, sharpen textures, and reduce noise—elevating your cherished classics and favorite streams to our modern standards.
AI Smooth Motion: Enjoy smoother motion across every scene with AI Smooth Motion. Combining intelligent blur reduction with real-time frame prediction, it intelligently eliminates blur, judder and stutter. Whether you’re watching fast‑paced sports or playing games, every movement appears crisp and fluid.
Game Mode Plus: Upgrade your gaming with Game Mode Plus. With VRR and ALLM, the 60Hz panel keeps input lag low and the action fluid, making the gameplay feel smooth and natural, so even casual sessions feel clean and responsive.
Dolby Vision: Discover the Dolby difference — a premium entertainment experience that helps you feel a deeper connection to the movies, shows, music, sports, and games you love. See what you’ve been missing with an immersive experience like no other. Once you’ve experienced it in Dolby, you won’t want it any other way.
Voice Control: Try the Hisense Voice Remote and take TV control to the next level of convenience. A single push of a button activates voice commands so you can effortlessly navigate shows, adjust volume, or interact with virtual assistants.

Sony

Sony BRAVIA 3 II 50 Inch TV, 4K Smart TV (Google TV), XR Processor with AI Technology, 120hz Television with Dolby Vision/Atmos, PS5 compatibility, 50XR38M2, 2026 Model

No. 3 in the comparison · Score 9.5/10 (Excellent)
Now £849.00
Auf Lager – In stock

ENJOY 4K 120HZ SMOOTH MOTION: High-speed action is crystal-clear, transforming your home into a personal movie theatre, sports stadium, or fantasy game world.

Technical details

Colour: Black
Manufacturer: Sony
Size: 127.0 cm
Quantity: 1
Dimensions: 6.9 × 111.0 × 65.0 cm

Product features

ENJOY 4K 120HZ SMOOTH MOTION: High-speed action is crystal-clear, transforming your home into a personal movie theatre, sports stadium, or fantasy game world.
DISCOVER UNMATCHED REALISM, DRIVEN BY OUR LATEST XR PROCESSOR: Powered by AI, our scene recognition system detects, analyses, and optimises each detail in a scene for a lifelike view.
SEE OVER A BILLION COLOURS: Our XR Triluminos Pro display reproduces even the most subtle differences in saturation, hue, and shade, making everything you watch feel vibrant and real.
BRING THE SOUND OF THE CINEMA HOME: Dolby Atmos and DTS:X are two audio technologies straight out of the movie theatre, now available in your own living room.
THE ENTERTAINMENT YOU LOVE — ALL IN ONE PLACE: Browse 400,000+ movies and TV episodes from across your favourite streaming services on this Google TV, along with 10,000+ apps and games.

Hisense

Hisense 55 Inch 55Q8STUK MiniLED 144Hz 4K Ultra HD AI Smart TV | Hi-QLED MiniLED, Built-in Subwoofer, Hi-View AI Engine, Hi-QLED Colour and Hands-Free Voice Control

No. 4 in the comparison · Score 9.2/10 (Very good)
Now £649.00
Auf Lager – In stock

Technical details

Manufacturer: Hisense
Size: 139.7 cm
Quantity: 1
Dimensions: 27.9 × 122.7 × 77.2 cm

Product features

Hi-QLED MiniLED: Hi-QLED MiniLED technology delivers vibrant brightness and stark contrast, revealing intricate details in both shadows and highlights. Blacks look deeper, colours appear richer and brighter, and every scene stays vivid, even in the daylight.
Native 144Hz Game Mode: VRR 144Hz and low-latency motion handling cuts stutter and screen tearing while keeping images crisp and clear, eliminating blur and stuttering to deliver hyper-responsive controls. It’s the fluidity of a high-end PC monitor, blown up to living-room size.
Built-in Subwoofer: Feel the rumble of every explosion and the beat of every soundtrack without external hardware. The built‑in subwoofer delivers deep, punchy bass directly from the TV, adding cinematic weight and richness, for a fuller, more cinematic sound, bringing silver-screen energy to movies, sports, and games.
Hi-View AI Engine: Elevate everyday viewing with the Hi-View AI Engine. It automatically optimises brightness, refines contrast, and enriches colour to deliver cleaner, 4K-level clarity with richer hues. Whatever you watch, it looks better than ever.
Hi-QLED Colour: Experience a visual treat with Hi-QLED colour. Every frame is rich, vibrant and true to life ensuring every shade stands out in stunning clarity from the softest pastels to the most striking tones.

Hisense

HISENSE 50A6GTUK (50 Inch) 4K UHD Smart TV, with Dolby Vision HDR, DTS Virtual X, Youtube, Netflix, Freeview Play and Alexa Built-in, Bluetooth and WiFi (2021 NEW), Operating System VIDAA

No. 5 in the comparison · Score 9.2/10 (Very good)
Now £499.99
Nur noch wenige auf Lager – Only 8 left in stock.

4K UHD 4 times higher resolution than FHD TVs. Binge watch your favorite shows, immerse yourself in the latest movies, or thrill in every moment of the hottest games.

Technical details

Colour: Black
Manufacturer: Hisense
Size: 127.0 cm
Quantity: 1
Weight: 9.20 kg
Dimensions: 0.0 × 77.0 × 13.0 cm

Product features

4K UHD 4 times higher resolution than FHD TVs. Binge watch your favorite shows, immerse yourself in the latest movies, or thrill in every moment of the hottest games.
Dolby Vision Inspired by cinema technology, Dolby Vision HDR technology gives an astonishing brightness and contrast depth by 40 times brighter and blacks 10 times darker than standard picture.
DTS Virtual X Enjoy an immersive audio without the need for height speakers, the bass perception engages you into the center of a performance.
VIDAA U5 An easy, smart and intuitive OS, simply access to rich contents and global applications (Youtube, Netflix and Freeview Play etc.), making your TV more interesting.
Alexa Built-in Do more on your TV with your voice, ask Alexa to play music, hear the news, get weather and control your smart home, and more.

Toshiba

Toshiba UF3F 65 Inch Fire 4K HDR TV, TRU Picture Engine, HDR10, Dolby Vision & Atmos, Sound by Onkyo, DTS Virtual X, Alexa Voice Remote

No. 6 in the comparison · Score 9.1/10 (Very good)
Now £429.99
Auf Lager – In stock

Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.

Technical details

Colour: Black
Manufacturer: Toshiba
Size: 165.1 cm
Quantity: 1
Dimensions: 165.1 × 98.0 × 18.5 cm

Product features

Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Atmos and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.
Customise your viewing experience with user profiles. Create your own world of entertainment by adding titles to your watchlist and getting personalised recommendations.
Press and ask Alexa to discover new content, adjust the volume, change channels or even control smart home devices.

Toshiba

Toshiba UF26 Fire 55" 4K Ultra HD LCD Smart Fire TV

No. 7 in the comparison · Score 9/10 (Very good)
Now £399.00
Auf Lager – In stock

Cinematic resolution, get a TRU-ly smooth, upscaled and more detailed viewing thanks to our TRU picture engine.

Technical details

Manufacturer: Toshiba
Size: 139.7 cm
Quantity: 1
Dimensions: 25.7 × 122.7 × 75.7 cm

Product features

Cinematic resolution, get a TRU-ly smooth, upscaled and more detailed viewing thanks to our TRU picture engine.
Experience unparalleled 4K HDR with Dolby Vision for ultra-vivid picture quality, brighter highlights, and deeper blacks, delivering the ultimate viewing experience.
Dolby Atmos and Sound by Onkyo delivers immersive sound waves that flow around you and the room, creating a truly cinematic experience.
Just press the Freely button on your remote control and stream your favourite live and on demand TV. All you need is WiFi.
Fire TV makes it easy with all your favourite content on one easy-to-navigate home screen.

Toshiba

Toshiba 55 UV2F53DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos and Vision, Sound by Onkyo, Works with Alexa and Google Assistant, VIDAA Voice, 2025

No. 8 in the comparison · Score 8.9/10 (Good)
Now £335.00
Nur noch wenige auf Lager – Only 1 left in stock.

Technical details

Manufacturer: Toshiba
Size: 139.7 cm
Quantity: 1
Dimensions: 123.2 × 85.6 × 25.9 cm

Product features

TRU Flow reduces image judder, even during rapid cuts and fast-moving scenes; plus, TRU Resolution upscales a range of non-4K content to create a more high-resolution image, drawing you into a truly vivid experience
Enjoy a 4K HDR experience like no other; with Dolby Vision HDR, your viewing is enhanced with ultra-vivid picture quality; dolby Vision features colours never before seen, highlights up to 40 times brighter than standard, and blacks 10 times darker; all of this combines to give you the possible viewing experience
With Dolby Atmos, immersive sound waves flow around you and the room, creating a truly cinematic experience Combined with Sound by Onkyo, you'll have everything you need for an unforgettable sound experience
VIDAA tv is a way to enjoy your favorite TV shows - live TV and streaming channels together on your TV's programming guide; its live TV Choose what you want to watch from the guide and channel list, alongside digital, cable, or satellite TV programming; vIDAA tv features movies, TV shows, cooking shows, music, documentaries, and so much more; no login required and no app download; vIDAA tv is 100 Percent free
Make your TV experience effortless with your preferred voice assistant; from TV search to navigation, Alexa, Google Home, or VIDAA Voice ensures easy access to your favorite TV entertainment and smart home control; with VIDAA, you have a choice

Xiaomi

XIAOMI TV F Pro 50, 50 Inch (127 cm) 4K QLED Smart TV, Fire TV, HDR10 | 60Hz with 120Hz Game Boost Mode, MEMC, Alexa Voice Control, 2GB+32GB, Works with Apple AirPlay

No. 9 in the comparison · Score 8.7/10 (Good)
Now £329.00
Auf Lager – In stock

Technical details

Manufacturer: Xiaomi
Size: 127.0 cm
Quantity: 1
Dimensions: 27.9 × 111.0 × 70.1 cm

Product features

QLED: Experience breathtaking visuals with QLED technology, delivering vibrant colors, enhanced contrast, and stunning clarity; quantum Dot technology brings over a billion true-to-life colors to your screen; enjoy deeper blacks, brighter highlights, and a more immersive viewing experience.
4K, HDR 10: Watch your favorite content in crisp 4K resolution; HDR10 enhances picture quality with better contrast and richer colors; enjoy clearer details in both dark and bright scenes; it’s a big upgrade from standard HD.
Fire TV: Enjoy instant access to thousands of apps like Netflix, Prime Video, Disney+, and more—all from a seamless home screen; browse, stream, and discover new content quickly and easily; personalized recommendations make finding your next favorite show effortless; it’s a smarter, faster way to watch TV.
Alexa Built-in: Say it. Alexa will play it—No more endless scrolling. Simply press the Alexa button on your remote and use your voice to discover new content, adjust the volume, change channels, or even control your smart home devices.
Apple AirPlay: Easily stream content from your iPhone, iPad, or Mac directly to your TV with Apple AirPlay. Share photos, play videos, or mirror your entire screen wirelessly in seconds. Enjoy your favorite content on the big screen without needing extra devices. It’s effortless integration with your Apple ecosystem.

Amazon

Amazon Ember 50" 4-Series with Fire TV (newest gen), 4K UHD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find TV programmes faster with Alexa+

No. 10 in the comparison · Score 8.6/10 (Good)
Now £309.99 was £499.99
Auf Lager – In stock

Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Amazon Ember 4-Series upgrades your entertainment.

Technical details

Colour: BLACK
Manufacturer: Amazon
Size: 50
Weight: 8.48 kg
Dimensions: 111.0 × 28.7 × 72.6 cm

Product features

Get more from your TV – With 4K Ultra HD, enhanced brightness, and clear audio, the Amazon Ember 4-Series upgrades your entertainment.
Vivid views – 4K Ultra HD and HDR10+ deliver bright, crisp visuals with improved contrast, so details look beautiful even in dark scenes.
Speed, redefined – Jump right into what you love with Wi-Fi 6 and a new quad-core processor. Apps open and load fast and the picture stays smooth.
The newest Fire TV experience (2026) – Our biggest update to Fire TV has a new, modern design that gets you to your entertainment fast. Browse dedicated content categories, pin more of your favorite apps, and get personalized recommendations from Alexa+. Spend less time scrolling, and more time watching.
Smarter picks with Alexa+ – Getting to what you love has never been easier. Press the voice remote button and talk naturally to find what to watch across your apps, manage your smart home, or dive into virtually any topic.

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The 10 best Toshiba Tv 50 Inch

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Sony BRAVIA 8 OLED, K65XR80, 65 Inch 4K HDR Google Smart TV, Gaming Features for PlayStation 5 and IMAX Enhanced, Dolby Vision Atmos, Chromecast, Apple AirPlay, 120Hz

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Hisense 50 Inch 50E6STUK 4K Ultra HD AI Smart TV | AI 4K Upscaler, AI Smooth Motion, Game Mode Plus, Dolby Vision and Voice Control

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Sony BRAVIA 3 II 50 Inch TV, 4K Smart TV (Google TV), XR Processor with AI Technology, 120hz Television with Dolby Vision/Atmos, PS5 compatibility, 50XR38M2, 2026 Model

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Hisense 55 Inch 55Q8STUK MiniLED 144Hz 4K Ultra HD AI Smart TV | Hi-QLED MiniLED, Built-in Subwoofer, Hi-View AI Engine, Hi-QLED Colour and Hands-Free Voice Control

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HISENSE 50A6GTUK (50 Inch) 4K UHD Smart TV, with Dolby Vision HDR, DTS Virtual X, Youtube, Netflix, Freeview Play and Alexa Built-in, Bluetooth and WiFi (2021 NEW), Operating System VIDAA

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Toshiba UF3F 65 Inch Fire 4K HDR TV, TRU Picture Engine, HDR10, Dolby Vision & Atmos, Sound by Onkyo, DTS Virtual X, Alexa Voice Remote

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Toshiba UF26 Fire 55" 4K Ultra HD LCD Smart Fire TV

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Toshiba 55 UV2F53DB 4K Smart VIDAA TV, Ultra HD, HDR10, Freely, Disney+, Prime Video, Netflix, Dolby Atmos and Vision, Sound by Onkyo, Works with Alexa and Google Assistant, VIDAA Voice, 2025

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XIAOMI TV F Pro 50, 50 Inch (127 cm) 4K QLED Smart TV, Fire TV, HDR10 | 60Hz with 120Hz Game Boost Mode, MEMC, Alexa Voice Control, 2GB+32GB, Works with Apple AirPlay

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Amazon Ember 50" 4-Series with Fire TV (newest gen), 4K UHD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find TV programmes faster with Alexa+

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